Most business plans


Avoid "naked" bullet points. Make them fleshed out with short explanations when explanations are required. Unexplained bullet points can be confusing.



 Avoid "naked" bullet points. Make them fleshed out with short explanations when explanations are required. Unexplained bullet points can be confusing.

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 Keep it brief. Most business plans are now smaller than they were in the past. There's likely sufficient text pages to cover all the details you require, with an additional 10 pages of appendices. These pages are able to provide monthly projections, resumes of managers as well as other information. If your document exceeds 40 pages is a sign that you're not presenting your information effectively.

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 Of course, there will always be exceptions. Recently, I was shown a plan for a chain of coffee shops. It included images of proposed locations, mockups of menus, and maps of different locations. Although the plan was longer than expected, the graphics were of great worth. Product shots, location shots, menus, blueprints, floor plans, logos and signage photos are useful.

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